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[PMID]:28453119
[Au] Autor:Rodríguez-Gómez R
[Ad] Endereço:Diagnostico Ocular del Country. Bogotá, Colombia. fitopolux@hotmail.com.
[Ti] Título:[Dynamics and interactions between the university community and public health 2.0].
[Ti] Título:Dinámicas e interacciones entre comunidad universitaria y salud pública 2.0..
[So] Source:Rev Salud Publica (Bogota);18(5):782-793, 2016 Sep-Oct.
[Is] ISSN:0124-0064
[Cp] País de publicação:Colombia
[La] Idioma:spa
[Ab] Resumo:Objectives: To explore the experiences of a group of participants in a university community with the web in general and with digital contents on public health, to describe their motivations and to understand how social networks influence their interaction with content on public health. Methodology: Qualitative research. Deep semi-structured interviews were conducted to understand the phenomenon. Results: Five categories emerged after the study: socialization and internalization of the cyberculture, social marketing linked to the web and public health, culture of fear and distrust, the concept of health, and the health system and public health. Conclusions: Participants have internalized the web and have given it a strong symbolic capital. The challenges of public health 2.0 are not only to achieve interaction with users and to get a place in cyberspace, but also to fight against the stigma of the "public" and to take advantage of the influence of the web on small-world networks to communicate.
[Mh] Termos MeSH primário: Motivação
Saúde Pública
Marketing Social
Mídias Sociais
Universidades
[Mh] Termos MeSH secundário: Seres Humanos
Pesquisa Qualitativa
Simbolismo
[Pt] Tipo de publicação:JOURNAL ARTICLE
[Em] Mês de entrada:1802
[Cu] Atualização por classe:180216
[Lr] Data última revisão:
180216
[Sb] Subgrupo de revista:IM
[Da] Data de entrada para processamento:170429
[St] Status:MEDLINE


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[PMID]:28449712
[Au] Autor:Kapologwe NA; Kagaruki GB; Kalolo A; Ally M; Shao A; Meshack M; Stoermer M; Briet A; Wiedenmayer K; Hoffman A
[Ad] Endereço:Regional Medical Office, P.O Box 320, Shinyanga, Tanzania. nkapologwe2002@gmail.com.
[Ti] Título:Barriers and facilitators to enrollment and re-enrollment into the community health funds/Tiba Kwa Kadi (CHF/TIKA) in Tanzania: a cross-sectional inquiry on the effects of socio-demographic factors and social marketing strategies.
[So] Source:BMC Health Serv Res;17(1):308, 2017 04 27.
[Is] ISSN:1472-6963
[Cp] País de publicação:England
[La] Idioma:eng
[Ab] Resumo:BACKGROUND: Introduction of a health insurance scheme is one of the ways to enhance access to health care services and to protect individuals from catastrophic health expenditures. Little is known on the influence of socio-demographic and social marketing strategies on enrollment and re-enrollment in the Community Health Fund/Tiba Kwa Kadi (CHF/TIKA) in Tanzania. METHODS: This cross-sectional study employed quantitative methods for data collection between November 2014 and March 2015 in Singida and Shinyanga regions. Relationship between variables was obtained through Chi-square test and multivariate logistic regression. RESULTS: We recruited 496 participants in the study. Majority (92.7%) of participants consented to participate, with 229 (49.8%) and 231 (50.2%) members and non members of CHF/TIKA respectively. Majority (90.9%) were aware of CHF/TIKA. Majority of CHF/TIKA members and non-members (90% and 68.3% respectively) reported health facility-based sensitization as the most common social marketing approach employed to market the CHF/TIKA. The most popular marketing strategies in the country including traditional dances, football games, radio, television, news papers, and mosques/church were reported by few CHF and non CHF members. Multivariate Logistic regression models revealed no significant association between social marketing strategies and enrollment, but only socio-demographics; including marital status (AOR = 2.0, 95% CI 1.1-3.8) and family size (household with ≥ 6 members) (AOR = 1.5, 95% CI 1.0-2.5), were significant factors associated with enrollment/re-enrollment rate. CONCLUSIONS: This study indicated that low level of utilization of available social marketing strategies and socio-demographic factors are the barriers for attracting members to join the schemes. There is a need for applying various social marketing strategies and considering different facilitating and impending socio-demographic factors for the growth and sustainability of the scheme as we move towards universal health coverage.
[Mh] Termos MeSH primário: Serviços de Saúde Comunitária/utilização
Seguro Saúde/utilização
Marketing Social
[Mh] Termos MeSH secundário: Adolescente
Adulto
Estudos Transversais
Coleta de Dados
Características da Família
Feminino
Seres Humanos
Seguro Saúde/estatística & dados numéricos
Modelos Logísticos
Masculino
Meia-Idade
Fatores Socioeconômicos
Tanzânia
Adulto Jovem
[Pt] Tipo de publicação:JOURNAL ARTICLE; RESEARCH SUPPORT, NON-U.S. GOV'T
[Em] Mês de entrada:1712
[Cu] Atualização por classe:180117
[Lr] Data última revisão:
180117
[Sb] Subgrupo de revista:IM
[Da] Data de entrada para processamento:170429
[St] Status:MEDLINE
[do] DOI:10.1186/s12913-017-2250-z


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[PMID]:28686595
[Au] Autor:Duthie E; Veríssimo D; Keane A; Knight AT
[Ad] Endereço:Department of Life Sciences, Imperial College, London, Silwood Park Campus, Ascot, Berkshire, United Kingdom.
[Ti] Título:The effectiveness of celebrities in conservation marketing.
[So] Source:PLoS One;12(7):e0180027, 2017.
[Is] ISSN:1932-6203
[Cp] País de publicação:United States
[La] Idioma:eng
[Ab] Resumo:Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little research into the effectiveness of celebrity endorsement as a tool for conservation marketing has been published. Using a combination of interviews and an online choice survey instrument, we investigated the extent to which a sample of UK-based conservation organisations, and other charities, evaluate their own usage of celebrity endorsement, and then carried out an experimental evaluation of a hypothetical marketing campaign. This experiment compared participants' willingness-to-engage (WTE) with, and recall of, a conservation message presented in versions of an advert featuring one of three prominent UK celebrities (David Beckham, Chris Packham or HRH Prince William) or a non-celebrity control treatment (featuring Crawford Allan, a director of TRAFFIC USA). We find that the organisations we interviewed did not routinely evaluate their marketing campaigns featuring celebrities. Furthermore, our experiment provides evidence that celebrity endorsement can produce both positive and negative effects. Participants were more willing to engage when presented with an advert featuring one of the three celebrities than the non-celebrity control, and WTE varied according to the characteristics of the celebrity and the respondent. However, celebrities were less effective at generating campaign message recall than non-celebrities. These findings suggest that celebrity endorsement should be used carefully. Further work is required to fully understand the role celebrity endorsers can play in conservation but, drawing on best practice from the field of marketing, this study introduces an approach to evaluation which could be applied more widely to improve the effectiveness of conservation marketing.
[Mh] Termos MeSH primário: Pessoas Famosas
Comportamento Social
Marketing Social
[Mh] Termos MeSH secundário: Adolescente
Adulto
Conscientização
Comportamento de Escolha
Feminino
Seres Humanos
Masculino
Meia-Idade
Inquéritos e Questionários
[Pt] Tipo de publicação:JOURNAL ARTICLE
[Em] Mês de entrada:1710
[Cu] Atualização por classe:171004
[Lr] Data última revisão:
171004
[Sb] Subgrupo de revista:IM
[Da] Data de entrada para processamento:170708
[St] Status:MEDLINE
[do] DOI:10.1371/journal.pone.0180027


  4 / 2259 MEDLINE  
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[PMID]:28425904
[Au] Autor:Zhang Q; Huhn KJ; Tan A; Douglas RE; Li HG; Murti M; Lee V
[Ad] Endereço:Faculty of Medicine and Dentistry, University of Alberta, Edmonton, AB. qinyazhang@gmail.com.
[Ti] Título:"Testing is Healthy" TimePlay campaign: Evaluation of sexual health promotion gamification intervention targeting young adults.
[So] Source:Can J Public Health;108(1):e85-e90, 2017 Apr 20.
[Is] ISSN:1920-7476
[Cp] País de publicação:Canada
[La] Idioma:eng
[Ab] Resumo:OBJECTIVES: The objectives of the study were to 1) describe the implementation of the "Testing is Healthy" campaign in four locations in British Columbia (BC) and 2) report process evaluation indicators for the campaign. PARTICIPANTS: Young adults ages 20-29 years, the age group with the highest reported rates of chlamydia and gonorrhea in BC. SETTINGS: Movie theatres located in Langley, Burnaby, Coquitlam and Surrey, which are communities served by the Fraser Health Authority (FHA) in BC. INTERVENTION: The FHA launched the campaign in 2014 and 2015 to bring down the prevalence of sexually transmitted infections (STIs) and HIV in the region. The campaign used the Cineplex TimePlay platform to engage moviegoers in answering STI/HIV-related questions, and to connect them to a clinic finder on the BC Centre for Disease Control Sex Smart Resource (SSR) website. TimePlay includes elements of gaming, is technology-based, and has been a successful advertisement platform for consumer products and services. However, this is the first time it has been used for sexual health promotion. The campaign was evaluated for 1) reach, based on theatre attendance and TimePlay participation, and 2) the effectiveness of connecting people to sexual health information using SSR web analytics. OUTCOMES: In total, the campaign received 548 410 views and 77 149 plays. SSR web analytics showed a significant increase in unique page views of the Clinic Finder page between the first and the second campaign. IMPLICATIONS: The campaign reached a large population at a low cost and was correlated with spikes in the unique page views for the Clinic Finder page.
[Mh] Termos MeSH primário: Jogos Recreativos
Infecções por HIV/prevenção & controle
Promoção da Saúde/métodos
Programas de Rastreamento
Doenças Sexualmente Transmissíveis/prevenção & controle
Marketing Social
[Mh] Termos MeSH secundário: Adulto
Colúmbia Britânica/epidemiologia
Feminino
Infecções por HIV/epidemiologia
Seres Humanos
Masculino
Filmes Cinematográficos
Avaliação de Programas e Projetos de Saúde
Doenças Sexualmente Transmissíveis/epidemiologia
Adulto Jovem
[Pt] Tipo de publicação:EVALUATION STUDIES; JOURNAL ARTICLE
[Em] Mês de entrada:1706
[Cu] Atualização por classe:171116
[Lr] Data última revisão:
171116
[Sb] Subgrupo de revista:IM
[Da] Data de entrada para processamento:170421
[St] Status:MEDLINE
[do] DOI:10.17269/cjph.108.5634


  5 / 2259 MEDLINE  
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[PMID]:28402231
[Au] Autor:Sorensen JA; Tinc PJ; Dalton D; Scott EE; Jenkins PL
[Ad] Endereço:a The Northeast Center for Occupational Health and Safety: Agriculture, Forestry and Fishing, Bassett Healthcare Network , Fly Creek , New York , USA.
[Ti] Título:A Comparison of Interventional Approaches for Increasing Power Take-off Shielding on New York Farms.
[So] Source:J Agromedicine;22(3):251-258, 2017.
[Is] ISSN:1545-0813
[Cp] País de publicação:England
[La] Idioma:eng
[Ab] Resumo:OBJECTIVE: Power take-off (PTO) driveline entanglements are a primary source of injury on US farms. As with many farm injury concerns, hazard control technology is widely available for mitigating the risk of these entanglements. Despite the availability of hazard control technology, PTO shields are damaged or missing on approximately 57% of PTO driveline implements in New York. Given the catastrophic nature of entanglements and the ready access to safety technology, a better understanding of what motivates farmers to install or replace PTO shields is warranted. METHODS: To examine this question, agricultural health and safety researchers in New York State conducted an initial comparison of PTO shield sales on farms receiving one of three different interventional approaches. These included PTO shield audits, a social marketing campaign, and on-farm safety services. PTO shield purchases were tracked from January 2011 through June 2016 on farms receiving these interventions and on other farms that were not exposed to interventional strategies. RESULTS: Results indicate that a significantly higher number of PTO shields were purchased on farms that requested and received on-farm safety services versus farms that were exposed to PTO shield audits, the social marketing campaign, or the control group. PTO shield sales were slightly elevated on farms receiving driveline audits, as compared with control farms (although these differences were not significant). CONCLUSIONS: No marked differences in sales were noted between control farms and farms exposed to the social marketing campaign. Only one of the three interventional strategies (on-farm safety services) approached the number of PTO shield sales necessary to prevent an entanglement.
[Mh] Termos MeSH primário: Acidentes de Trabalho/prevenção & controle
Agricultura/instrumentação
[Mh] Termos MeSH secundário: Acidentes de Trabalho/economia
Segurança de Equipamentos/economia
Fazendas
Seres Humanos
New York
Saúde do Trabalhador/economia
Equipamentos de Proteção/economia
Equipamentos de Proteção/utilização
Gestão da Segurança
Marketing Social
[Pt] Tipo de publicação:COMPARATIVE STUDY; JOURNAL ARTICLE
[Em] Mês de entrada:1708
[Cu] Atualização por classe:170831
[Lr] Data última revisão:
170831
[Sb] Subgrupo de revista:IM
[Da] Data de entrada para processamento:170413
[St] Status:MEDLINE
[do] DOI:10.1080/1059924X.2017.1318726


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[PMID]:28363883
[Au] Autor:Lienemann BA; Unger JB; Cruz TB; Chu KH
[Ad] Endereço:Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles, CA, United States.
[Ti] Título:Methods for Coding Tobacco-Related Twitter Data: A Systematic Review.
[So] Source:J Med Internet Res;19(3):e91, 2017 Mar 31.
[Is] ISSN:1438-8871
[Cp] País de publicação:Canada
[La] Idioma:eng
[Ab] Resumo:BACKGROUND: As Twitter has grown in popularity to 313 million monthly active users, researchers have increasingly been using it as a data source for tobacco-related research. OBJECTIVE: The objective of this systematic review was to assess the methodological approaches of categorically coded tobacco Twitter data and make recommendations for future studies. METHODS: Data sources included PsycINFO, Web of Science, PubMed, ABI/INFORM, Communication Source, and Tobacco Regulatory Science. Searches were limited to peer-reviewed journals and conference proceedings in English from January 2006 to July 2016. The initial search identified 274 articles using a Twitter keyword and a tobacco keyword. One coder reviewed all abstracts and identified 27 articles that met the following inclusion criteria: (1) original research, (2) focused on tobacco or a tobacco product, (3) analyzed Twitter data, and (4) coded Twitter data categorically. One coder extracted data collection and coding methods. RESULTS: E-cigarettes were the most common type of Twitter data analyzed, followed by specific tobacco campaigns. The most prevalent data sources were Gnip and Twitter's Streaming application programming interface (API). The primary methods of coding were hand-coding and machine learning. The studies predominantly coded for relevance, sentiment, theme, user or account, and location of user. CONCLUSIONS: Standards for data collection and coding should be developed to be able to more easily compare and replicate tobacco-related Twitter results. Additional recommendations include the following: sample Twitter's databases multiple times, make a distinction between message attitude and emotional tone for sentiment, code images and URLs, and analyze user profiles. Being relatively novel and widely used among adolescents and black and Hispanic individuals, Twitter could provide a rich source of tobacco surveillance data among vulnerable populations.
[Mh] Termos MeSH primário: Coleta de Dados/métodos
Sistemas Eletrônicos de Liberação de Nicotina/estatística & dados numéricos
Fumar/epidemiologia
Mídias Sociais
Produtos do Tabaco/estatística & dados numéricos
[Mh] Termos MeSH secundário: Seres Humanos
Marketing Social
[Pt] Tipo de publicação:JOURNAL ARTICLE; REVIEW
[Em] Mês de entrada:1709
[Cu] Atualização por classe:171116
[Lr] Data última revisão:
171116
[Sb] Subgrupo de revista:IM
[Da] Data de entrada para processamento:170402
[St] Status:MEDLINE
[do] DOI:10.2196/jmir.7022


  7 / 2259 MEDLINE  
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[PMID]:28279843
[Au] Autor:Schwebel DC; McClure LA; Porter BE
[Ad] Endereço:Department of Psychology, University of Alabama at Birmingham, 1300 University Blvd, CH 415, Birmingham AL 35294 United States. Electronic address: schwebel@uab.edu.
[Ti] Título:Experiential exposure to texting and walking in virtual reality: A randomized trial to reduce distracted pedestrian behavior.
[So] Source:Accid Anal Prev;102:116-122, 2017 May.
[Is] ISSN:1879-2057
[Cp] País de publicação:England
[La] Idioma:eng
[Ab] Resumo:BACKGROUND: Distracted pedestrian behavior is a significant public health concern, as research suggests distracted pedestrians have significantly higher risk of injury compared to fully attentive pedestrians. Despite this, efforts to reduce distracted pedestrian behavior are scant. OBJECTIVE: Using a repeated measures experimental research design, we implemented a behavioral intervention to reduce distracted pedestrian behavior in the high-risk environment of an urban college campus and simultaneously monitored behavior on a control urban college campus not exposed to the intervention. We had two primary aims: reduce perceived vulnerability to injury among individual pedestrians and reduce distracted pedestrian behavior in the environment through a change in community-based norms. METHODS: The hallmark of the behavioral intervention was a week-long opportunity for community members to experience personally the risks of distracted pedestrian behavior by attempting to cross a virtual pedestrian environment street while text-messaging. This was supplemented by traditional and social marketing and publicity through various campus partners. A sample of 219 individuals completed self-report surveys about perceived vulnerability to distracted pedestrian injury before experiencing the distracted virtual street-crossing and again after 2 weeks and 5 months. Observational assessment of distracted pedestrian behavior was conducted at a busy intersection on the campus as well as at a control campus not exposed to the intervention at baseline, post-intervention, 10 weeks, and 6 months. RESULTS: The intervention achieved mixed results. Individuals exposed to texting within a simulated pedestrian environment reported changes in their intentions to cross streets while distracted and in perceived vulnerability to risk while crossing streets, but we did not witness evidence of changed community norms based on observed rates of distracted pedestrian behavior before and after the intervention compared to a control campus not exposed to the intervention. DISCUSSION: The intervention created some change in self-reported intentions and thoughts but did not create significant behavior change on the campus exposed to it. Further efforts to develop interventions that will yield a reduction in distracted pedestrian behavior are needed.
[Mh] Termos MeSH primário: Acidentes de Trânsito
Atenção
Terapia Comportamental
Pedestres
Segurança
Mensagem de Texto
Caminhada
[Mh] Termos MeSH secundário: Adolescente
Adulto
Criança
Simulação por Computador
Feminino
Seres Humanos
Intenção
Masculino
Meia-Idade
Risco
Marketing Social
Inquéritos e Questionários
Pensamento
Universidades
Adulto Jovem
[Pt] Tipo de publicação:JOURNAL ARTICLE; RANDOMIZED CONTROLLED TRIAL
[Em] Mês de entrada:1705
[Cu] Atualização por classe:170531
[Lr] Data última revisão:
170531
[Sb] Subgrupo de revista:IM
[Da] Data de entrada para processamento:170311
[St] Status:MEDLINE


  8 / 2259 MEDLINE  
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[PMID]:28261846
[Au] Autor:Keim-Malpass J; Mitchell EM; Sun E; Kennedy C
[Ad] Endereço:University of Virginia School of Nursing, Charlottesville, Virginia.
[Ti] Título:Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing.
[So] Source:Public Health Nurs;34(4):316-323, 2017 Jul.
[Is] ISSN:1525-1446
[Cp] País de publicação:United States
[La] Idioma:eng
[Ab] Resumo:OBJECTIVES: Given the degree of public mistrust and provider hesitation regarding the human papillomavirus (HPV) vaccine, it is important to explore how information regarding the vaccine is shared online via social media outlets. The purpose of this study was to evaluate the content of messaging regarding the HPV vaccine on the social media and microblogging site Twitter, and describe the sentiment of those messages. DESIGN AND SAMPLE: This study utilized a cross-sectional descriptive approach. Over a 2-week period, Twitter content was searched hourly using key terms "#HPV and #Gardasil," which yielded 1,794 Twitter posts for analysis. Each post was then analyzed individually using an a priori coding strategy and directed content analysis. RESULTS: The majority of Twitter posts were written by lay consumers and were sharing commentary about a media source. However, when actual URLs were shared, the most common form of share was linking back to a blog post written by lay users. The vast majority of content was presented as polarizing (either as a positive or negative tweet), with 51% of the Tweets representing a positive viewpoint. CONCLUSIONS: Using Twitter to understand public sentiment offers a novel perspective to explore the context of health communication surrounding certain controversial issues.
[Mh] Termos MeSH primário: Vacinas contra Papillomavirus
Opinião Pública
Mídias Sociais
[Mh] Termos MeSH secundário: Estudos Transversais
Seres Humanos
Enfermeiras de Saúde Pública
Marketing Social
[Pt] Tipo de publicação:JOURNAL ARTICLE
[Nm] Nome de substância:
0 (Papillomavirus Vaccines)
[Em] Mês de entrada:1708
[Cu] Atualização por classe:170801
[Lr] Data última revisão:
170801
[Sb] Subgrupo de revista:IM; N
[Da] Data de entrada para processamento:170307
[St] Status:MEDLINE
[do] DOI:10.1111/phn.12318


  9 / 2259 MEDLINE  
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[PMID]:28134546
[Au] Autor:Chandon P; Ordabayeva N
[Ad] Endereço:Department of Marketing, INSEAD.
[Ti] Título:The accuracy of less: Natural bounds explain why quantity decreases are estimated more accurately than quantity increases.
[So] Source:J Exp Psychol Gen;146(2):250-268, 2017 Feb.
[Is] ISSN:1939-2222
[Cp] País de publicação:United States
[La] Idioma:eng
[Ab] Resumo:Five studies show that people, including experts such as professional chefs, estimate quantity decreases more accurately than quantity increases. We argue that this asymmetry occurs because physical quantities cannot be negative. Consequently, there is a natural lower bound (zero) when estimating decreasing quantities but no upper bound when estimating increasing quantities, which can theoretically grow to infinity. As a result, the "accuracy of less" disappears (a) when a numerical or a natural upper bound is present when estimating quantity increases, or (b) when people are asked to estimate the (unbounded) ratio of change from 1 size to another for both increasing and decreasing quantities. Ruling out explanations related to loss aversion, symbolic number mapping, and the visual arrangement of the stimuli, we show that the "accuracy of less" influences choice and demonstrate its robustness in a meta-analysis that includes previously published results. Finally, we discuss how the "accuracy of less" may explain asymmetric reactions to the supersizing and downsizing of food portions, some instances of the endowment effect, and asymmetries in the perception of increases and decreases in physical and psychological distance. (PsycINFO Database Record
[Mh] Termos MeSH primário: Formação de Conceito
Alimentos
Matemática
Tamanho da Porção
Percepção de Tamanho
Estatística como Assunto
Percepção Visual
[Mh] Termos MeSH secundário: Adulto
Comportamento de Escolha
Discriminação (Psicologia)
Feminino
Seres Humanos
Masculino
Psicofísica
Marketing Social
[Pt] Tipo de publicação:JOURNAL ARTICLE
[Em] Mês de entrada:1710
[Cu] Atualização por classe:171004
[Lr] Data última revisão:
171004
[Sb] Subgrupo de revista:IM
[Da] Data de entrada para processamento:170131
[St] Status:MEDLINE
[do] DOI:10.1037/xge0000259


  10 / 2259 MEDLINE  
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[PMID]:28119216
[Au] Autor:Plant BR; Irwin JD; Chekaluk E
[Ad] Endereço:Department of Psychology, Macquarie University, North Ryde, NSW, 2109, Australia. Electronic address: bernice.plant@mq.edu.au.
[Ti] Título:The effects of anti-speeding advertisements on the simulated driving behaviour of young drivers.
[So] Source:Accid Anal Prev;100:65-74, 2017 Mar.
[Is] ISSN:1879-2057
[Cp] País de publicação:England
[La] Idioma:eng
[Ab] Resumo:Recent examinations of road safety communications, including anti-speeding advertisements, have considered the differential effects of positive and negative emotional appeals on driver behaviour. However, empirical evaluations of anti-speeding messages have largely relied on measures of viewers' reported intentions to comply with speed limits and the self-reported driving behaviour of viewers post-exposure, which might not be indicative of the direct effects that these messages have on real-world driving behaviour. The current research constitutes a first empirical evaluation of different real-world anti-speeding advertisements, as measured by their effects on young drivers' speeding behaviour, using a driving simulator. Licensed drivers (N=116) aged 17-25 years completed driving measures prior to, immediately following, and 7-10days after viewing one of four social marketing advertisements. Results indicated that young drivers' average driving speeds were modestly reduced immediately after they viewed an anti-speeding advertisement that depicted social consequences for speeding and employed a positive emotional appeal when compared to an emotion-matched control advertisement; however, this effect was not found for the anti-speeding advertisement depicting a crash. Interestingly, the results based on reported intentions to reduce speeding predicted the opposite pattern of results. However, there was no evidence that the immediate changes to speeding were maintained 7-10days later, and prompts during Phase 2 did not appear to have an effect. The implications of these findings for road safety advertisements targeting young drivers are discussed.
[Mh] Termos MeSH primário: Acidentes de Trânsito/prevenção & controle
Acidentes de Trânsito/psicologia
Publicidade como Assunto
Condução de Veículo/psicologia
Comportamento de Redução do Risco
Gestão da Segurança/métodos
[Mh] Termos MeSH secundário: Adolescente
Adulto
Feminino
Seres Humanos
Masculino
Assunção de Riscos
Autorrelato
Marketing Social
Adulto Jovem
[Pt] Tipo de publicação:JOURNAL ARTICLE
[Em] Mês de entrada:1704
[Cu] Atualização por classe:170428
[Lr] Data última revisão:
170428
[Sb] Subgrupo de revista:IM
[Da] Data de entrada para processamento:170126
[St] Status:MEDLINE



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