|
[PMID]: | 28535379 |
[Au] Autor: | Tuckett A; Kim H; Huh J |
[Ad] Endereço: | The University of Queensland, School of Nursing, Midwifery and Social Work, Level 3, Chamberlain Building, St Lucia Campus, St Lucia, Queensland 4072, Australia; Yonsei University Health System, College of Nursing, 50 Yonsei-ro, Seodaemun-gu, Seoul 120-752, Republic of Korea. Electronic address: a.tuckett@uq.edu.au. |
[Ti] Título: | Image and message: Recruiting the right nurses for the profession. A qualitative study. |
[So] Source: | Nurse Educ Today;55:77-81, 2017 Aug. | [Is] ISSN: | 1532-2793 |
[Cp] País de publicação: | Scotland |
[La] Idioma: | eng |
[Ab] Resumo: | AIM: The aim of this study was to identify the key word(s) or phrases; and key image(s) new to nursing professionals would recommend using in a recruitment poster to encourage school leavers to study nursing or midwifery. BACKGROUND: An updated imaging and messaging in the profession is needed in recruitment initiatives targeting high school students to perceive registered nursing as a lifelong career. METHOD: Open-ended responses reported through the Graduate e-Cohort Study (GeS) Survey 7 2015, representing 109 nursing and midwifery graduates from Australia and New Zealand. Responses were analysed using thematic analysis. RESULTS: The top-three messages these new to the profession registered nurses would use to recruit high-school leavers to the profession were 'opportunity', 'rewarding' and 'travel'. The three core images identified were those depicting 'care', 'opportunity' and 'task, technical, technology and role'. CONCLUSION: Findings provide a contemporary image and message for a nurse recruitment poster initiative targeting high school students. Nurse educators must become media savvy and media trained; and twitterers telling stories, sharing examples of exemplary practice, education and research; and promoting the achievements of the nursing workforce. |
[Mh] Termos MeSH primário: |
Escolha da Profissão Tocologia/educação Papel do Profissional de Enfermagem/psicologia Cuidados de Enfermagem/psicologia
|
[Mh] Termos MeSH secundário: |
Adulto Austrália Bacharelado em Enfermagem Feminino Seres Humanos Masculino Nova Zelândia Pesquisa Qualitativa Mídias Sociais/utilização Enfermagem de Viagem
|
[Pt] Tipo de publicação: | JOURNAL ARTICLE |
[Em] Mês de entrada: | 1707 |
[Cu] Atualização por classe: | 170717 |
[Lr] Data última revisão:
| 170717 |
[Sb] Subgrupo de revista: | N |
[Da] Data de entrada para processamento: | 170524 |
[St] Status: | MEDLINE |
|
|
|