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Id: 16328
Autor: Amor, R.; Murria, J.
Título: The role of the media in disaster risk reduction programs.
Fonte: s.l; s.n; 2005. 9 p.
Idioma: En.
Resumo: One of the most important and pressing aspects in a disaster risk reduction program is that of communications: Knowing what to communicate, to whom, by whom, how, when and where are of utmost importance for a successful disaster risk reduction program by helping to overcome the worldwide barriers of ignorance, apathy, organizational and disciplinary boundaries, and lack of political will in every community and to build a global culture of community resilience to natural and technological hazards. The way the media report and comment on disasters will, in a good measure, shape the way in which the community react in the face of a disaster, before, during and after its occurrence. These communicational problems are further aggravated by such factors as: The lack of a communications policy properly designed and adequately implemented, revised, and updated. The absence of a frank and fluid communication among the responsible actors (disaster managers, elected officials, experts, the media) before disaster strikes will lead in most cases to surmounting problems during and after the disaster. The tendency in the disaster community to underestimate the population capacity to understand and realize fairly complex technical and scientific issues related to disaster risk reduction. Based on our experience both in Venezuela and abroad this paper will offer some considerations concerning the role of the media in disaster reduction programs and will offer some recommendations directed at minimizing the communicational shortcomings in disaster risk reduction programs. (AU)
Descritores: Comunicação
Administração de Desastres
-Planejamento em Desastres
Meios de Comunicação de Massa
Responsável: CR3.1 - CRID - Centro Regional de Información sobre Desastres para América Latina y el Caribe
CR3.1, DES

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